In the olden days, a mom & pop business would get to know their customers by name, and possibly know the names of family members, even pets. The customer was more of a friend, or even family member than a paying member of the public.
Fast forward to present day. Many businesses are global because of the internet, which includes social media, such as Facebook, Instagram, Twitter, etc. The size of the business doesn’t matter because even if the business is small, they might have customers in another state or country.
This becomes an obstacle when wanting to fulfill your specific customer’s needs. Let’s face it: if you aren’t giving your customers what they require, your customers will leave.
So knowing the specifics of your customer base (even if they live across the globe) is of utmost importance. Six Sigma’s core of beliefs are based on customers and their requirements.
This infographic shows the many tools that Six Sigma uses for obtaining VOC (Voice of the Customer).
Learn more about our Six Sigma training courses and services.