Social Media is Lean Six Sigma’s Newest Family Member

Did you know that social media is actually an incredible Lean Six Sigma tool? It is a perfect Voice of the Customer (VOC) tool. With social media, you can find out what is important to your customer, as well as what they care about in relation to your product or service.

Understanding your customers will enable you to set priorities and goals for your business that are in agreement to fulfill your customer’s needs. The beauty of social media as a VOC tool is that it is social! A customer could feel like they are under a microscope when being asked questions through a formal interview situation; social media removes that. Although you can ask direct questions through social media, the platforms offer a more casual environment, where friends talk and discuss opinions on a product or service and how they feel about it.

Establishing a good social media presence is crucial in determining how your business will keep evolving, and in what direction you will need to take it in order to fill the ever changing customer needs.

Social Media is all About Sharing:

In the old days, businesses and companies would send out a holiday card (with the staff picture on it) during the holiday season, and that was about the extent of their sharing. Today, with social media at its peak, most savvy businesses have a company page that keeps customers in touch with new products, allowing them to have a voice and establish a “friendship” with your business and staff.

Social media is a modern way of establishing the customer service relationship of yesteryear. Without changing the subject too much, social media is also a great advertising tool, as the new digital word of mouth. Your customer will invite a friend to “like” your company page and they will start reading and pretty soon you will have another like-minded customer at your helm.

Let’s face it, your customer or client is the most important part of your business, so establishing a “friendship” with them by sharing and keeping in touch with them and their ever changing needs is just a smart business practice and will ensure future on-going success.

Interested in learning more about other Lean Six Sigma tools such as VOC? Enroll at our Six Sigma training courses near you! For more information on our courses or services please click here: www.6sigma.com/course-schedule-and-registration/.