Gone are the days when slide shows and PDFs were engaging enough to hold the attention of your audience. People’s learning needs have evolved, and they are looking for new and better ways to acquire knowledge when they enroll in an online course. Enter video, which has quickly become an invaluable tool for helping learners digest learning content.
This is because video comes with a number of benefits, and here are five of them.
1. Ideal for visual learners
Not all student are the same; some digest visual content better than text or audio alone. By offering video, your course will cater to people who prefer to learn new ideas and concepts visually. This gives trainers a unique opportunity to present the content in fun and engaging ways.
2. Great way to demonstrate skills
Video is a great way to impart practical knowledge. Since it allows instructors to demonstrate what they’re teaching, learners can truly master their newly acquired skills. For example, you can demonstrate a procedure step by step using a video. After you upload it, users can pause, rewind, zoom in and even slow down the video to make sure they get it right.
Another added benefit of visual demonstrations is that you can show people how not to do it. You can even show them the consequences of not doing it correctly. That way, when you show them the right way, it will have a bigger impact on their learning.
3. Reduces training costs
Despite what many people think, video is not difficult or expensive to produce – thanks to the advancement of technology. Instead of going to locations, which includes the cost of traveling and acquiring materials, and conducting the training, you can make a video and upload it for all learners to access. If you can’t produce your own videos, you can find relevant videos made by industry professionals and add them to your course.
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4. Reduces training time
Video can be used to deliver content in a modularized way, making it easier for learners to digest content without investing way too much time. If a learner wants to learn a new concept or see how a certain task is performed, they can just watch a short video and learn only what they need. This speeds up learning time significantly, which is particularly helpful for busy adults.
5. Video is accessible on mobile devices
In this day and age, mobile devices (smartphones and tablets) are everywhere. This means anyone can watch a video on a train ride to work using their smartphone, for example, and easily digest the content. And since they can be kept short and uploaded in different qualities (240p, 480p, 720p and 1080p), they can accommodate a variety of internet speeds and data allocations.
Is your training strategy lacking video content? If so, you could be missing out on these important benefits. As you can see, video can enhance the learning experience and even save you money. And with the way technology has become more advanced through the years, you can make high-quality videos easily and cheaply.
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