Comments on: The CEO Drives the Brand and Culture https://6sigma.com/the-ceo-drives-the-brand-and-the-culture/ Six Sigma Certification and Training Fri, 28 Feb 2025 07:32:30 +0000 hourly 1 By: Megan E Burns https://6sigma.com/the-ceo-drives-the-brand-and-the-culture/#comment-25372 Thu, 01 Jul 2010 18:49:43 +0000 https://opexlearning.com/resources/?p=3107#comment-25372 Pete,

Great post. You are so right that the CEO sets the tone of the entire company culture. I experienced it in large corporations – like Jack Welch and GE – as well as small businesses.

The biggest impact for Lean or other change/improvement practitioners, is to recognize that if the CEO doesn’t buy-in then any initiative doesn’t stand a good chance of surviving long-term. People can easily see through lip-service and also can recognize true support and passion – just like Matt Rutledge’s email. Some CEOs would do well to be more cognizant of this fact.

~Megan E. Burns
Operations Strategy Consulting

]]> By: dave https://6sigma.com/the-ceo-drives-the-brand-and-the-culture/#comment-25373 Thu, 01 Jul 2010 17:01:37 +0000 https://opexlearning.com/resources/?p=3107#comment-25373 I’ve been convinced for a while that Amazon is heading for the back-end fulfillment domination. As a company, they’re happy to buy up successful retail customer-facing outfits; all the solid steady money is on the back-end.

http://www.davejenkins.com/2009/08/15/amazon-is-the-new-edi/

(please forgive the shameless self-promotion)

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