https://6sigma.com/start-with-the-customer-and-work-backwards/ Six Sigma Certification and Training Fri, 28 Feb 2025 06:02:12 +0000 hourly 1 https://6sigma.com/start-with-the-customer-and-work-backwards/#comment-24700 Wed, 01 Jun 2011 10:55:14 +0000 https://opexlearning.com/resources/324/start-with-the-customer-and-work-backwards#comment-24700 The book “Inspired. How to create products customers love” by Marty Cagan has similar and more ideas, originally developed at ebay.com . There is a well known fact that 90% of new products fail in large corporations due to politics. It is refreshing to learn that Amazon minimized this risk. But the danger persists, even after the Internal Press Release

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