Comments on: Lean Sales and Marketing with Brent Wahba https://6sigma.com/lean-sales-and-marketing-with-brent-wahba/ Six Sigma Certification and Training Fri, 28 Feb 2025 11:41:58 +0000 hourly 1 By: Brent Wahba https://6sigma.com/lean-sales-and-marketing-with-brent-wahba/#comment-25910 Tue, 23 Sep 2014 14:11:13 +0000 https://opexlearning.com/resources/?p=14690#comment-25910 That’s a good question, Jayadeep, and the answer depends on your definition of “Sales.” In your example we wouldn’t need traditional face-to-face or telephone salespeople, but we would need Sales experts to design and set up the portal to begin with (there is a ton of Sales Science in doing that well), run the system, optimize pricing, coordinate selling activity with Operations / Delivery, and let’s not forget performing continuous improvement. It may overlap with “Marketing,” but we also need some type of process for attracting customers to our portal, as well as a process for determining what exactly is for sale (even in really good pull systems, there is never complete customer pull for the definition of the product or service to begin with). So even if we automate the transaction, there are still many, many Sales & Marketing activities that still need to occur.

Thanks for the question,

Brent

]]> By: Jayadeep Purushothaman https://6sigma.com/lean-sales-and-marketing-with-brent-wahba/#comment-25909 Tue, 23 Sep 2014 12:29:15 +0000 https://opexlearning.com/resources/?p=14690#comment-25909 Do you need Sales if it is a complete pull model ? especially with online portals enabling a “direct” path to customers ?

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