https://6sigma.com/justin-bieber-lean-transformation/ Six Sigma Certification and Training Fri, 28 Feb 2025 09:46:00 +0000 hourly 1 https://6sigma.com/justin-bieber-lean-transformation/#comment-25518 Wed, 16 Mar 2011 14:11:09 +0000 https://opexlearning.com/resources/?p=8306#comment-25518 Nice post! I’ve taken quite an interest in change management around two models: The first is the model John Kotter writes about in his many books on the subject, the other is used at the National Renewable Energy Lab (NREL), just up the road in Golden called ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement). The steps of this individual change model – you can’t change organizations, only people – model Bieber’s rise to fame: First you have to make people aware of you, then initiate a desire in them for your music. Once that’s done, they begin to know your music, it’s on the radio and they’re able to hear it, then it’s reinforced by Justin Bieber being on just about everything. All I’d add to your model is teach people so they have the knowledge to do it themselves, then reward successes, no matter how small. Cheers!

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