Comments on: Focus on the Customer https://6sigma.com/focus-on-the-customer/ Six Sigma Certification and Training Fri, 28 Feb 2025 06:03:00 +0000 hourly 1 By: Senthil https://6sigma.com/focus-on-the-customer/#comment-24337 Thu, 04 Jan 2007 21:27:19 +0000 https://opexlearning.com/resources/158/focus-on-the-customer#comment-24337 To your question as to why companies may want to focus on the competion instead of the customer, I’d like to suggest one additional, important explanation: Many companies find it more difficult to get customer opinions and requirements (particularly if it is a startup) than to get competitor data which is available for free on the net and from other market research firms.

]]> By: Dave Cortright https://6sigma.com/focus-on-the-customer/#comment-24336 Wed, 22 Nov 2006 19:16:21 +0000 https://opexlearning.com/resources/158/focus-on-the-customer#comment-24336 This idea is also backed up by the data collected during the research of the book “Good to Great”:

If you had the opportunity to sit down and read all 2000+ pages of the transcripts from the Good to Great interviews, you’d be struck by the utter absence of talk about competitive strategy. Yes, they did talk about strategy, and they did talk about performance; they did talk about becoming the best, and they even talked about winning. But they never talked in reactionary terms and never defined their strategies principally in response to what others were doing. They talked in terms of what they were trying to create, and how they were trying to improve relative to an absolute standard of excellence.

http://blog.360.yahoo.com/blog-0ZFmUbk1erC6prHGUJbW_UclZ3O1Sw–?p=124

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