Online Survey Tools Archives - 6sigma https://6sigma.com/category/service-design-customer-experience/online-survey-tools/ Six Sigma Certification and Training Fri, 28 Feb 2025 11:05:04 +0000 en-US hourly 1 https://6sigma.com/wp-content/uploads/2021/03/cropped-favicon-blue-68x68.png Online Survey Tools Archives - 6sigma https://6sigma.com/category/service-design-customer-experience/online-survey-tools/ 32 32 Marketing Professionals Adopt Lean Agile Techniques https://6sigma.com/marketing-professionals-adopt-lean-agile-techniques/ https://6sigma.com/marketing-professionals-adopt-lean-agile-techniques/#respond Fri, 28 Feb 2025 06:16:10 +0000 https://opexlearning.com/resources/?p=26941 marketing, lean, agile sprints

Marketing professionals are starting to take their cues from the manufacturing industry and adopt lean agile principles to improve performance and value. A common tool in lean agile practices used in manufacturing are sprints. The two practices […]

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marketing, lean, agile sprints

Marketing professionals are starting to take their cues from the manufacturing industry and adopt lean agile principles to improve performance and value. A common tool in lean agile practices used in manufacturing are sprints. The two practices are complementary, and achieve significant results when applied appropriately.

Recently, a marketing director with a Fortune 100 organization observed the lean agile process of sprints in their engineering team. They would use month long bursts (sprints) to create and test the potential value of projects. At the end of each sprint, the engineering team would examine what worked and what didn’t. If it was deemed a success, the process was adopted. If it didn’t, then the process was eliminated from consideration. The marketing director found inspiration in the process and success of the engineers, and imagined the same success in the marketing department. Research shows that 77% of marketing departments had adopted lean agile practices in the past five years. Of those respondents, 67% of those organizations increased revenue and profits. This clearly shows the potential of lean agile practice performance in the marketing profession.

Marketing Lean Agile Sprints Work

In this specific marketing department, the director adopted the lean agile process of their engineers and started on a new journey of excellence. The director prioritized a list of their most important projects and delayed lesser ideas until later months. They went to work and ran sprints on their top priorities. When they made their marketing process more customer centric, they also found they started sharing a common language with others in the organization. The overall team started working together and better understanding individual roles. The marketing department developed the process to where they would run a large project and two smaller ones each month. They were able to focus the efforts of marketing to better fit into what the rest of the organization really need form the team. They developed a year-long plan for their sprints, which significantly improved the overall effectiveness of the marketing team. The marketing department was better able to say no, not right now to requests and really focus on what made a difference for the entire organization. The entire team was able to become more comfortable with both failure and honesty. It was like new life came into the department. A mindset developed within marketing that they could experiment with campaigns to reduce workload and effort when putting a new product into the marketplace.

 

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Heijunka Leveling Production Over Time https://6sigma.com/heijenka-leveling-production-over-time/ https://6sigma.com/heijenka-leveling-production-over-time/#respond Fri, 28 Feb 2025 06:15:59 +0000 https://opexlearning.com/resources/?p=26343  heijunka, quality, waste, lean, six sigma

After value streams have been solidified and embedded, Heijunka is a crucial process implementation in every successful lean organization. Heijunka quickly and elegantly helps organizations meet demands while reducing waste. By definition, it means leveling’ and enables production to […]

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 heijunka, quality, waste, lean, six sigma

After value streams have been solidified and embedded, Heijunka is a crucial process implementation in every successful lean organization. Heijunka quickly and elegantly helps organizations meet demands while reducing waste. By definition, it means leveling’ and enables production to efficiently meet customer demands while avoiding batching and results in minimum inventories, capital costs, manpower, and production lead time through the whole value stream. It truly is the key to stability.

Since the beginning of mass production, the technique of batching has been used to produce large lots of products, typically, without taking into consideration the demands of the customer. Output not purchased by the customer, is then placed into inventory for future use. This results in uneven product quality, overworked equipment and personnel, thus creating waste. Ultimately, manufacturers experience confusion and disorder because customer buying patterns are never consistent. In addition, when goods are placed into inventory, profitability is adversely impacted.

Heijunka helps organizations avoid these types of waste and inefficiencies, bringing production closer in line with customer demand. That type of flexibility in production allows organizations predictability and stability, thus experiencing better average production volume over the long term.  By adjusting production to mirror customer demand as closely as possible, waste and inefficiencies can significantly be reduced. When organizations make all product types and maintains a small inventory buffer throughout a year, there is greater flexibility to meet changing customer demand patterns. The buffer inventory will be liquidated during the year and production will be able to meet periods of peak demand and erratic customer purchasing.

It is understood that manufacturers exist to meet customer demands, with the highest possible quality product and maximizing profitability in operations. Understanding that customer buying patterns vary, Heijunka can closer mirror those needs to efficient production. This allows fulfillment of customer needs and significant reduction of waste in the manufacturing process.

 

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Voice of the Customer (VOC): Get Strategic and Get Results https://6sigma.com/voice-of-the-customervoc-get-strategic-and-get-results/ https://6sigma.com/voice-of-the-customervoc-get-strategic-and-get-results/#respond Fri, 28 Feb 2025 06:15:58 +0000 https://opexlearning.com/resources/?p=26279 voc, customer serice, quality, strategic

“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”
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“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”

When you are dealing with customer issues, do you ever feel you are just putting out fires? Running from one problem to another, with the same problems popping up over and over again? Your staff are always in a defensive, under siege mentality, arbitrarily moving in different directions without real focus or strategy.  

Before things really do get out of control, maybe it’s time to step back, take a deep breath and get control of your Voice of the Customer (VOC) program ” especially if you find the following points describe any or all of your program:

  1. Listening Overload Listening and managing more listening posts or sources than is practical or valuable.
  2. Maxed Out Your responsibilities as a VOC manager have taken on a life of their own, controlling and keep you reeling and reactive.
  3. Confidence Drains Pressing on with a program that does not present real and measurable results or impact. Energy and effort seem to be just getting poured down a drain in the name of running the VOC program.

Recent surveys indicated 90% of executives understand the importance of VOC programs, and 86% did not expect to see tangible business results from them. If you can relate to these points and feel strongly your program is accurately described in those statistics, then maybe it’s time to step back and reboot.

The first consideration when rebooting your VOC program is to be strategic and stop being a worn out reactionary! When you start anew, start by dreaming big! Have a big vision for success and how you will achieve it. Stop expending energy on the smallest item and focus on the big picture with big results. 

One of the strongest elements of rebooting your VOC is creating a shift to actionability. Shift your energy to strategic plans that incorporate your vision and are completely actionable. Change your funding from being tied up on eternally broken things to creating real value for customers that are in sync with customer demands. This will give you wins in your program and give managers a level of success that wasn’t experienced before.

Lastly, ensure that your VOC is measuring the expectations of the customer, not just their every complaint. Stop putting out fires and start embracing the true Voice of the Customer. Transforming your program in this manner creates an environment of true value and eliminates those small picky complaints that bogged down your VOC. Managers will then create a tempo of success and responsibility. Actionability and action are the new wisdom for any VOC program.

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The Toyota Production System (TPS) organizes manufacturing and logistics for manufacturing, which includes interaction with suppliers and customers. A forgotten pillar of TPS and Lean manufacturing is the concept of Jidoka. This principle is one of the most […]

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jidoka, lean, lean manufacturing

The Toyota Production System (TPS) organizes manufacturing and logistics for manufacturing, which includes interaction with suppliers and customers. A forgotten pillar of TPS and Lean manufacturing is the concept of Jidoka. This principle is one of the most important tenets, which will help achieve true excellence. It is about quality at the source or built-in quality. There is no organization that can succeed without the highest quality of service or product.

Jidoka began as a concept by Sakichi Toyoda as a simple device which stopped a shuttle on an automatic loom if the thread broke. This prevented the machine from creating a defective product, along with alerting the operator to a problem. This simple but effective concept of autonomation (or automation with a human touch) enabled an operator to operate multiple machines instead of one operator for every machine. The sale of the patent for this innovation was sold to a UK textile mill, which subsequently funded the new family business called Toyota. The principle of Jidoka is not just confined to the automation process. One of the most crucial aspects of Jidoka is building quality into a process rather than inspecting at the end. This concept is applied in TPS and Lean manufacturing, which is still a most effective tool used to ensure defects do not reach the customer.

The key to success is the human touch. Every person in the TPS or a Lean manufacturing organization has the explicit authority to stop a process when and if a defect is detected. This is a firm requirement. However, in some western organizations, fear of stopping the line for minor issues adversely affects productivity. This fear is exactly what undermines the pillar of Jidoka. Painful at first, eventually errors are removed from the system, the number of stops reduced and productivity begins to improve.

Truly effective manufacturing organizations make this a way of life in an organization. When applied properly, this nearly lost pillar of quality is crucial to any Lean manufacturing organization.

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Lean Manufacturing Should Focus on the People, Not the Tools https://6sigma.com/lean-manufacturing-focus-on-the-people-not-the-tools/ https://6sigma.com/lean-manufacturing-focus-on-the-people-not-the-tools/#respond Fri, 28 Feb 2025 06:14:15 +0000 https://opexlearning.com/resources/?p=25427 lean manufacturing, employee satisfaction, success, quality, lean

Lean manufacturing and principles have been around for years, so the ideas are not really new. However, the scope of lean and lean manufacturing principles have significantly shifted. Now, it is widely accepted beyond the factory floor and is […]

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lean manufacturing, employee satisfaction, success, quality, lean

Lean manufacturing and principles have been around for years, so the ideas are not really new. However, the scope of lean and lean manufacturing principles have significantly shifted. Now, it is widely accepted beyond the factory floor and is expanding into hospitals, government agencies and service sectors. These trends are expected to continue as lean and lean manufacturing principles are put into places across a wide variety of businesses on a global scale. The problem becomes the long lasting success of new programs. Some experts estimate that the failure rate of lean implementations could be as high as 80%. Change is a difficult thing for organizations and sustaining that change can be problematic for most. For those enjoying the most success with lean and lean manufacturing principles, they have found that the main benefits are the effects it has on the people. Great people are the lifeblood of a successful lean organization because it is about keeping people first!

Keeping people first is all about changing the culture and that change starts with respect. Leaders have to be on board from the start. They have to actively engage in a way that demonstrates clearly they are engaged. Spending time with people is the best way to connect with each and every person in the organization. Listening is the key to this engagement. Manage by walking around, get to know the people and let them get to know you. Lean is about respect, and the best way to show it is by spending time together. You will find that the vast amount of people want to come to work and know they have some ownership and control over what they do. As these changes start to take hold in the organization, you will find that customer service reps take fewer angry calls, sales reps are having to explain problems less and less, and your shipping department is not rushing to complete their work at the end of the day. Simply, problems start working out over time and success becomes a real reward. We just have to keep in mind that lean and lean manufacturing principles take time. Leaders must have the focus, patience and determination to make changes over the long term. They must have a firm commitment to making sure people come first.

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Healthcare: Improving Quality and Innovation With Lean Principles https://6sigma.com/lean-healthcare-improving-quality-and-innovation-with-lean-principles/ https://6sigma.com/lean-healthcare-improving-quality-and-innovation-with-lean-principles/#respond Fri, 28 Feb 2025 06:14:06 +0000 https://opexlearning.com/resources/?p=24860 healthcare, lean, quality, innovation

No other industry places such a high a premium on quality of service as healthcare. Given the essential requirement of quality in the healthcare industry, consumers expect providers to lead the way in innovation and quality efforts in the services they provide. […]

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healthcare, lean, quality, innovation

No other industry places such a high a premium on quality of service as healthcare. Given the essential requirement of quality in the healthcare industry, consumers expect providers to lead the way in innovation and quality efforts in the services they provide. As a percentage of its gross domestic product (GDP), we spend more on healthcare than any nation in the world. In a study conducted by the Institute of Medicine, preventable medical errors are estimated to result in as many as 98,000 patient deaths each year, with a projected annual cost as high as $29 billion. These errors are believed to be one of the leading causes of death in the US. There has never been a more ripe environment for the innovative and quality improvement methods of lean practices.

Healthcare institutions are implementing lean principles and practices pioneered at Toyota and other industrial companies. The industry is currently undergoing an unprecedented change, as providers are engaged in efforts to bring their practices into compliance with the requirements of the 2011 Patient Care and Affordable Care Act. As a result, healthcare providers are under significant pressure to increase access and reduce costs while improving the quality of patient care. Because of these significant pressures, the industry is seeking innovative ways to improve quality of service and reduce costs. Lean principles and practices are now being implemented in medical environments. We know that Lean offers significant advantages over other quality improvement models by increasing efficiency and reducing waste while simultaneously improving quality of patient care.

Lean practices and principles have the potential to help balance the cost associated with healthcare, increase the job satisfaction of professionals, and fundamentally improve the health of our communities. In the current environment, there has never been a more crucial time for healthcare to operate in the most efficient manner possible, while delivering the highest quality care in a safe manner.

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Lean Healthcare – Spend Some Time with Mark Graban https://6sigma.com/lean-healthcare-spend-some-time-with-mark-graban/ https://6sigma.com/lean-healthcare-spend-some-time-with-mark-graban/#respond Fri, 28 Feb 2025 06:07:29 +0000 https://opexlearning.com/resources/?p=23823

Mark Graban is an internationally recognized leader in Lean healthcare and continuous improvement. His motivation is to apply Lean and Toyota Production System principles to improve quality of care and patient safety, to improve the customer-patient experience, to help the development of medical professionals and […]

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Mark Graban is an internationally recognized leader in Lean healthcare and continuous improvement. His motivation is to apply Lean and Toyota Production System principles to improve quality of care and patient safety, to improve the customer-patient experience, to help the development of medical professionals and employees, and to help build strong organizations for the long term.

Lean management principles have been used effectively in manufacturing companies for decades. Those same principles can also be successfully applied to the delivery of healthcare. Lean  healthcare begins with driving out waste so that all work adds value and serves the customer-patient needs. Identifying value added and non-value added steps in every process is the beginning of the journey toward success.

Although Lean healthcare differs in many ways from manufacturing, there are also surprising similarities. Whether building a car or providing healthcare for a customer-patient, workers must rely on multiple, complex processes to accomplish their tasks and provide value to the customer or patient. Waste of money, time, supplies, or good will always decreases value.

Check out this educational video from Mark Graban.

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Capability Analysis: The Power in Variables https://6sigma.com/capability-analysis-the-power-in-variables/ https://6sigma.com/capability-analysis-the-power-in-variables/#respond Fri, 28 Feb 2025 06:04:56 +0000 https://opexlearning.com/resources/?p=21138 The capability analysis is a valuable tool for Lean Six Sigma professionals. Every process has performance limits and variables. There is power in understanding those variables and variances that customers will tolerate. It offers a method of understanding these variables or limitations, and aligns them with customer expectations.

Understanding the Value of Capability Analysis

Understanding […]

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The capability analysis is a valuable tool for Lean Six Sigma professionals. Every process has performance limits and variables. There is power in understanding those variables and variances that customers will tolerate. It offers a method of understanding these variables or limitations, and aligns them with customer expectations.

Understanding the Value of Capability Analysis

Understanding the true value of the variables in a process can be defined by the capability analysis. The capabilities and value of a process can be determined by comparing the width of the process spread to the width of the specification spread. When a process is capable, the process spread is smaller than the specification spread. When the process is centered and within the specifications, it is more capable of consistently producing product that meets customer expectations. The benefits is that it offers a key measure of performance that is easily translated in a visual representation that is applicable across all industries. Further value of the capability analysis is that it estimates the proportion of product that does not meet specifications. It provides calculations for the percentage of the time your process will fall above the upper specification, or below the lower specification. This can be compared to the yield, to determine how many failures are due to variation (common cause), and how many are due to outliers and mistakes (special cause). It also provides a summary number that explains how capable the process is of staying within the specification limits (known as Cpk and Ppk).

Here is an example:

If we are collecting data on the weight of cereal boxes, and we have to meet specifications between 85 and 92, then you can see below that we will not always meet those specifications. Sometimes the data falls below 85 (about 2.45%), and sometimes the data goes above 92 (about 7.1%). Therefore, this process is not capable. It will fail to meet specifications about 9.55% of the time. We should expect a yield of only 90% unless we reduce variation, shift the average, or work with our customers to define new specification limits.

cereal_weight_capability1

If the process specifications were 80 and 100, then you can see below that the process would be capable. There is no chance that we will have data outside the specifications. This is performing close to a Six Sigma level (if the nearest specification is at least six standard deviations away).

cereal_weight_capability2

Bottom line, it summarizes a significant amount of information in one chart.

Finding Value for Customers

Statistically speaking, you are assessing the capability to make this highest quality product by comparing the width of the variation in your process with the width of the specification limits. The capability analysis is crucial to achieve this with your project. By using this tool, you will be able turn your efforts from just meeting established requirements to applying change that reaps true quality improvements that are consistent. Ultimately, you will be able to offer the highest amount of quality and customer satisfaction from your process with the lowest amount of variation.

Capability Analysis is a valuable tool across the Lean Six Sigma practice.  If you would like to learn more about Capability Analysis, consider the following items we offer: Histogram Generator (free), Process Capability (Intro and Advanced) eBook (Shmula Pro members), and Six Sigma training videos (Shmula Pro members). You can also attend a Green Belt or Black Belt training program, or Minitab training class.

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Voice of The Customer: What They Really Think of You! https://6sigma.com/voice-of-the-customer-what-they-really-think-of-you/ https://6sigma.com/voice-of-the-customer-what-they-really-think-of-you/#comments Fri, 28 Feb 2025 06:04:43 +0000 https://opexlearning.com/resources/?p=20294 voice of the customer, customer service, service, lean six sigma, six sigma, shmula.com

 

Living the Fantasy

Voice of the Customer programs are crucial to the success of your business. The problem is so many think they know exactly what their customers think and feel. You have […]

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voice of the customer, customer service, service, lean six sigma, six sigma, shmula.com

 

Living the Fantasy

Voice of the Customer programs are crucial to the success of your business. The problem is so many think they know exactly what their customers think and feel. You have been in business for 30 years and do things the same way, that’s what your customers want. Are you sure about that? For many businesses, they are either disconnected from their customers or they live with rose colored glasses when it comes to the voice of the customer. Those same businesses are very quick to deal with a vocal, disgruntled customer. Immediately, they are showered with attention, promises and apologies, then a discount to make up for the upset. The customer walks out and everyone breathes a sigh of relief and pats each other on the back, thinking they have saved another customer. Truth be told, what you think just happened is probably not what the customer thinks just happened. This begs the question: do you really know what your customer thinks about you?

What They Really Think of You

Using a solid Voice of the Customer program, you are going to get to the core of what your customers really think of you. For some, it might just be a bit unsettling. Here are some facts you should keep in mind as you begin your journey down the road of truth:

  • 78% of customers have walked out on a transaction because of a poor service.
  • On average, loyal customers are worth more then 10 times as much as their first purchase.
  • It takes up to 12 positive experiences to make up for one negative experience.
  • 91% of frustrated customers will not continue to do business with you.
  • 40% of customers expressed that if they could improve one thing, they would improve the human element of the service.

These facts are both enlightening and staggering to some. They should disturb organizations enough to happily engage in a viable Voice of the Customer program that is effective. The days of reactive customer service experiences are over. Your customers expect you to be proactive and anticipate their needs and exceed them!

Listening to the Voice of the Customer

The Voice of the Customer is a process used to capture customer expectations and opinions, then provide world class services and products. The key to a successful Voice of the Customer program is to be extremely proactive, not reactive. This will allow your business to grow with your customer base, anticipating their expectations. These expectations are both stated and unstated. A vibrant program will instill a sense of loyalty and satisfaction towards your brand, in a consistent manner.

Resources

Consider downloading our eBook titled Voice of the Customer and Critical to Quality. Shmula Pro membership provides access to 34 other eBooks and reference guides

 

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[VIDEO] Lean Thinking Principles https://6sigma.com/video-lean-thinking-principles/ https://6sigma.com/video-lean-thinking-principles/#respond Tue, 11 Dec 2018 00:53:03 +0000 https://opexlearning.com/resources/?p=27966 lean-thinking-principles

Lean was born out of manufacturing practices, but in recent times, has transformed the world of knowledge work and management. It encourages the practice of continuous improvement and is based on the fundamental idea of respect for people. Womack and Jones defined the five principles […]

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lean-thinking-principles

Lean was born out of manufacturing practices, but in recent times, has transformed the world of knowledge work and management. It encourages the practice of continuous improvement and is based on the fundamental idea of respect for people. Womack and Jones defined the five principles of Lean manufacturing in their book The Machine That Changed the World. Take some time and listen to Womack discuss the five principles of lean.

 

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Principles of Lean Thinking https://6sigma.com/principles-of-lean-thinking/ https://6sigma.com/principles-of-lean-thinking/#respond Tue, 11 Dec 2018 00:49:57 +0000 https://opexlearning.com/resources/?p=27964

principles

During the 1980’s the principles of lean thinking took hold in US manufacturing. The existing techniques of manufacturing were questioned as the Japanese manufacturing principles of ‘just in time’ were becoming a better paradigm. Subsequently, those techniques […]

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principles

During the 1980’s the principles of lean thinking took hold in US manufacturing. The existing techniques of manufacturing were questioned as the Japanese manufacturing principles of ‘just in time’ were becoming a better paradigm. Subsequently, those techniques became better known as lean production. Soon, the principles of lean thinking spread across numerous industries and became accepted as reliable at improving results. When appropriately applied, lean thinking is a well-understood and well-tested platform upon which to grow.

Womack and Jones defined the five principles of Lean manufacturing in their book The Machine That Changed the World. These five principles are considered a roadmap for improving workplace efficiency.

Value – What the customer is willing to pay for. It is crucial to understand the actual or latent needs of the customer and how they want a product or service delivered.

Value Stream Map – The goal is to use the customer’s value as a guide point, then map out all of the activities that contribute to the value. Any activities that do not contribute to value are waste and must be eliminated.

Create Flow – To ensure that the flow remains fluid without interruptions or delay. Create a value chain with no interruption in the production process and a state where each activity is fully in step with every other.

Establish Pull – Inventory is one of the biggest wastes in any production system. The goal of a pull-based system is to limit inventory and work in process (WIP) items while ensuring that the requisite materials and information are available for a smooth flow of work.

Pursue Perfection – Each employee should strive towards perfection while delivering products based on customer needs and values. The company should be a learning organization and always find ways to get a little better each and every day.

The principles encourage creating better flow in work processes and developing a culture of continuous improvement and customer satisfaction.

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]]> https://6sigma.com/principles-of-lean-thinking/feed/ 0 Website Usability Survey Questions from US Bank https://6sigma.com/customer-satisfaction-website-usability-survey-us-bank/ https://6sigma.com/customer-satisfaction-website-usability-survey-us-bank/#respond Tue, 11 Sep 2012 11:35:41 +0000 https://opexlearning.com/resources/?p=10681 Website Usability Survey Questions from US Bank – these questions are a good addition to our survey question bank.

Nothing drives me crazier than a website that doesn’t work. Okay, that was dramatic – it’s one of the things that drives me crazy – among many. Seriously, […]

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Website Usability Survey Questions from US Bank – these questions are a good addition to our survey question bank.

Nothing drives me crazier than a website that doesn’t work. Okay, that was dramatic – it’s one of the things that drives me crazy – among many. Seriously, in this day and age, we have a basic expectation of how a website should function,the pageload of the website, and the basics of human-computer interaction. As we begin using a website, our past experience comes into play. This is called a cognitive apparatus – it’s what colors our expectation and our experience. And, when that expectation is not met, we become dissatisfied customers and clear Detractors in the NPS Verbatim.

Which is why I found this survey from US Bank interesting and refreshing. The survey’s aim was to learn about my experience while banking online on the US Bank’s website. While banking, I was randomly invited to partake in a customer satisfaction or website experience survey.

Below is the survey, followed by the exact questions I was asked in the survey.

website usability survey questions from us bank

website usability survey 1

website usability survey 1

website usability survey 1

website usability survey 1

website usability survey 1

website usability survey 1

Website Satisfaction Survey

Below are the actual questions; I think these are great questions that might be helpful as you incorporate surveys into your customer experience program.

  1. Please rate how well usbank.com is organized.
  2. Please rate the options available for navigating usbank.com.
  3. Please rate how quickly pages load on usbank.com.
  4. Please rate the consistency of speed from page to page on usbank.com.
  5. Please rate your perception of the accuracy of information on usbank.com.
  6. Please rate the quality of information on usbank.com.
  7. What is your overall satisfaction with usbank.com?
  8. How well does usbank.com meet your expectations?
  9. How does usbank.com compare to your idea of an ideal Web site?
  10. How likely are you to return to usbank.com?
  11. How likely are you to recommend usbank.com to someone else?
  12. How likely are you to use this site as your primary resource for gathering information about US Bank products or your US Bank accounts (as opposed to calling a call center or visiting a branch)?
  13. How likely are you to open an account or additional accounts at US Bank after having visited this site today?
  14. How likely are you to utilize additional products and services offered by US Bank in the future?
  15. Are you a current customer of US Bank?
  16. Which of the following best describes your primary role in visiting our Web site today?
  17. Which of the following best describes your PRIMARY reason for visiting US Bank today?
  • Apply for a Loan
  • Apply for a Credit Card
  • Find a Branch or ATM Location
  • Research Rates
  • Learn More about Products and Services
  • Enroll in Online Banking
  • Open an account online (i.e. checking, savings, CD etc)
  • Mobile Banking
  • Log in to my US Bank account (check balances/statements, pay bills, account maintenance, etc.)
  • Enroll in Bill Pay
  • Other, please specify
  1. When you are choosing financial products and services, which factor is most important to you?
  • Interest rates
  • Bill Pay
  • Online banking
  • Telephone banking
  • Company reputation (for example: strength and stability of the organization)
  • ATM locations
  • Branch locations
  • Security
  • Rewards
  • Breadth of services available
  • Cost of services
  • Customer service
  • Mobile Banking
  • Other (Please specify)
  1. How helpful was the US Bank homepage in helping you to find what you are looking for?
  2. Were you able to accomplish your goal during your visit to the site?
  3. How frequently do you visit US Bank.com?
  4. Did you use the Search tool during your visit to the site today?
  5. How did you navigate usbank.com? Please select the method that you used most often during your visit.
  6. As you navigated the Web site today to find your information, what type of difficulty, if any, did you encounter? (check all that apply)
  • I did not encounter any navigation issues
  • Too many pages to click through to find information
  • Too many links to choose from
  • Links did not take me where I expected
  • Link labels were difficult to understand
  • Search tool was not helpful
  • Technical difficulties (e.g. broken links, error messages)
  • Other (Please specify)
  1. Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important).
  2. If you heard about this Web site from a social network, please specify the site (i.e. Facebook, Twitter)
  3. What is your gender?
  4. Please indicate your age category.
  5. What is your yearly household income?
  6. Was there any aspect of your visit that stands out most in your mind?
  7. If you could suggest one improvement for our Web site, what would that improvement be?

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Whole Foods Customer Comments https://6sigma.com/customer-comments-transparency-at-whole-foods/ https://6sigma.com/customer-comments-transparency-at-whole-foods/#respond Mon, 10 Sep 2012 11:07:34 +0000 https://opexlearning.com/resources/?p=10729 While at Whole Foods some time ago, I noticed this Customer Comments Wall as I was waiting at the cash register. I saw Whole Foods Customer Comments on the wall!

By the way, getting customer feedback at the point of transaction is a […]

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While at Whole Foods some time ago, I noticed this Customer Comments Wall as I was waiting at the cash register. I saw Whole Foods Customer Comments on the wall!

By the way, getting customer feedback at the point of transaction is a great idea.

I was quite impressed by it for a few reasons:

  1. The Customer Comments wall included both good and bad comments. This represents a very transparent approach – an approach that is open and honest, has a way of creating a culture that is driven to improve on behalf of the customer.
  2. This type of openness creates an environment that is also good for employees – when employees feel like they are heard, then they in turn will also listen to customers. In general, happy employees means happy customers.

whole foods comments customers on the wall

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Customer Service Rankings for Amazon.com https://6sigma.com/customer-satisfaction-letter-from-jeff-bezos/ https://6sigma.com/customer-satisfaction-letter-from-jeff-bezos/#comments Thu, 06 Sep 2012 11:55:53 +0000 https://opexlearning.com/resources/?p=10720 Customer Service Rankings for Amazon.com – It’s no secret that Amazon is the most customer-centric company on the planet – that’s clearly their aim and the mantra that Jeff Bezos lives by daily. We know that his approach to innovation and in improving the customer experience is based on Lean principles, such as frequent use […]

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Customer Service Rankings for Amazon.com – It’s no secret that Amazon is the most customer-centric company on the planet – that’s clearly their aim and the mantra that Jeff Bezos lives by daily. We know that his approach to innovation and in improving the customer experience is based on Lean principles, such as frequent use of Root Cause Analysis and, while he and the Amazon team have received much credit, it’s nice to see Bezos proudly announcing such things on the homepage of the Amazon.com site.

Below is his recent announcement, touting the fact that Amazon’s goal to be the most customer-centric company is being widely recognized by others in industry.

Nice job, Jeff.

Dear Customers,

Our mission is to be Earth’s most customercentric company. I’m happy to report that Amazon has been rated #1 in the National Retail Federation Customers’ Choice Awards, has been awarded the top spot in the MSN Money Customer Service Hall of Fame three years in a row, and is a JD Power and Associates 2012 Customer Service Champion.

In addition, Amazon recently scored 86 top score on the American Customer Satisfaction Index (ACSI), and 89 on the ForeSee customer satisfaction survey the highest ever attained by a retailer. And, our dedicated Kindle customer service team has received a 97.1% satisfaction rate from Kindle customers. We are grateful for and energized by this response.

You can count on us to continue working hard on setting everhigher standards for customer service.

Thank you for being a customer.

customer satisfaction survey, amazon, acsi

Some Commentary

  1. ACSI, as a measurement of satisfaction, is lacking in many, many respects. It’s a score, not a system or a program. In other words, ACSI produces a score ONCE per year, and provides no insight into how to improve customer satisfaction. It’s just a benchmarking milemarker.
  2. While Amazon is quite proud of its advocacy for the customer, the general worldview inside Amazon (at least when I was there) is that if Amazon is doing everything right, no customer should be calling, engaging chat, or emailing customer service. One and done – or A to Z is the worldview. In other words – go to Amazon to search, place in cart, pay, receive – then go on with your life. Convenience is a key value proposition.

Nevertheless, great job Amazon.

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Payment Terminal Customer Satisfaction Survey https://6sigma.com/payment-terminals-customer-satisfaction-survey/ https://6sigma.com/payment-terminals-customer-satisfaction-survey/#comments Wed, 05 Sep 2012 11:30:46 +0000 https://opexlearning.com/resources/?p=10707 The more I try to be aware of all the methods by which to obtain the Voice of the Customer, I’m amazed at the tremendous effort companies are taking and the great lengths they’ll go to learn more about what their customers are thinking and feeling. We know that […]

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The more I try to be aware of all the methods by which to obtain the Voice of the Customer, I’m amazed at the tremendous effort companies are taking and the great lengths they’ll go to learn more about what their customers are thinking and feeling. We know that Twitter conducts Brand surveys now, for example.

Wow, that was a really long-winded sentence. Anyways.

The other, I went to Kmart to buy some soda. When I approached the cashier to pay for my item, this is what I saw:

payment terminals, net promoter score

Yup, a Net Promoter Score survey at the cash register or checkout. This represents a good effort but misses a few points:

  1. Kmart is measuring the Net Promoter Score, but it’s clearly not applying the Net Promoter System. There is a difference.
  2. By itself, the NPS really doesn’t tell you, well, anything. At least, anything useful.

So, while it’s admirable that Kmart is trying to learn about their customers, in reality they are not learning anything at all. They are just trying to obtain a score, with no intention of improving their service as a result.

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